Solid businesses have plenty of fans
Innovative companies top the Telegraph High Growth Index
On-demand printing company Moo.com makes five different types of card, from business cards to greeting cards. The innovation is that Moo lets users customise their cards, has tapped into the growing trend for people to work for (or at least market) themselves and has managed its rapid expansion in a way that has protected its customer service.
“One of the major trends with web 2.0 and the general trend to the lower cost of setting up websites is that anyone can start a business or turn their hobby into something that will look much more professional than it would 20 years ago,” said Richard Moross, London-based Moo’s founder.
He added that the recession has also had a positive impact on demand. “We have had a 300 per cent increase in people using the word consultant on our cards and people have been turning hobbies into new businesses.”
Sterling’s weakness has also helped exports, with 45pc of sales coming from North America.
Moo ships millions of cards each month to over 100,000 customers around the world and is positioning itself as the quality alternative for design-aware business owners to the high cost option of employing a graphic designer or low cost online operators.
“We don’t want to be a niche brand for über-cool people. We believe we are for the 20 to 30 per cent of people out there who run a small business and want to look professional and smart and not cheap and nasty,” said Moross, 31.
The company is growing at over 100pc a year since its launch in 2006 and its workforce is planned to expand from 40 to 50 people by the end of the year. It raised £2.75m from investors in April 2006 and has just opened its first overseas production office in Rhode Island