MOO: Top 10 Dotcoms To Watch

Richard Moross,

Richard Moross, Photograph: Graham Turner/Guardian

From The Guardian newspaper, July 30th 2007

Founded: 2004
Staff: 17
Backing: Undisclosed funding from Accelerator Group, Atlas Venture, Index Ventures

Unlike many dotcom startups, Moo is a business that makes real world products. The on-demand printing company is based in a small office in Clerkenwell, London – just a stone’s throw from the Guardian’s offices – and is hotly tipped to be one of the most successful hybrid businesses coming out of the UK.

Founder Richard Moross originally started out with the idea of creating a quirky replacement for business cards, but the idea was put on a back burner. After coming up with some fresh ideas and launching in 2006, Moo quickly gained traction among the web’s creative cognoscenti.

Initial buzz was driven by an engine which allowed users of photosharing website Flickr to use their own pictures on cards. The company now has deals with a number of social networking and photo sites including Bebo, Fotolog and Second Life. It is also expanding its range of products, with note cards and stickers recently added to the pool. Moross says he wants to be “Hallmark 2.0”.


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