In interviews candidates always ask me, “what’s the culture like here at MOO?”. I never really know how to answer the question – “great”, I say, which is a terrible answer. In future I’m just going to show them this photo. For my 31st birthday last week the entire office came in dressed as me: back jacket and shirt, blue jeans and white shoes (my ‘uniform’, but that’s a different story). It was an amazing, remarkable effort and speaks volumes about the type of people we employ here, their collective creativity and ingenuity and how that manifests as culture: made possible by our sense of community, humour and collective ambition.