Richard Moross

Video Killed The Radio Star

Today, on the day that Tony Blair, British Prime Minister for the last 10 years, steps down from office, I notice that on three occasions in the past 2 weeks I have been asked to deliver a thought, opinion or sound byte to camera.

I mention these two unrelated facts only because in recent days even Mr Blair’s most staunch rivals have come forward praising him as a formidable politician; due, largely, because of his incredible management of the media.

No matter how good your business, products or politics, if you can’t find an effective way to present yourself to the media you may find it impossible to achieve your goals.

Here’s my interview by Amit Gupta, on Vimeo and another by Kara Swisher.

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